An Italian Restaurant In East London Case Study

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Case Study: An Italian Restaurant in East London

An Italian Restaurant in East London

 

Type of Industry

Hospitality

Headquarters

London, United Kingdom

Sales/Revenue

£1,377.3 million 

Area Served

East London

Number of Stores

2

Competition

Grazia Fine Food & Wine, Sanook Eatery

USP

Diversified food items 

Target Group

People who are experimental in experiencing food consumption

Products

Continental, Mediterranean and Indigenous Italian food items.

Website

NA

An Italian Restaurant In East London Case Study Introduction

The Italian Restaurant in East London is known for serving one of the most delicious continental foods along with serving Italian delicacies. The Restaurant is very much popular among East Londoners owing to the fact that it not only serves variety of indigenous Italian dishes apart from serving some specific English menus, but it does so within a setting that is known for its ambience and cordiality. An Italian Restaurant in East London case study is meant for ascertaining the market position and business efficacy of the Italian Restaurant in East London. A SWOT and PESTLE analysis of the Restaurant is essential to strengthen An Italian Restaurant in East London case study and it is also essential in terms of determining how the restaurant is operating within a given business environment.

An Italian Restaurant In East London SWOT Analysis

Strengths

The primary strength of the Italian Restaurant in East London, as identified by An Italian Restaurant in East London case study, is that, appeasing the needs of a diversified customer segment, the restaurant is able to serve a variety of foods that include both continental and indigenous Italian. The wide variety of seafood served by the restaurant also adds to its market repute, thereby, enhancing its business performance in a thorough manner. Moreover, its popularity among East Londoners is strengthened by the introduction of some specific mouth-watering delicacies that include fish kabeljou fillets with garlic butter sauce and Mediterranean prawn curry. Besides, as An Italian Restaurant in East London case study reveals, the strategic location of the restaurant also contributes to the growing business strength of the restaurant. The contemporary interior, the stunning sea views, and a secure parking – all have helped the restaurant to attract a wide range of customers.

Weaknesses

One of the major weaknesses of the Italian Restaurant in East London is that; it is a bit expensive compared to some other restaurants in the area. The cost for food per person is on a higher side, making its sometime difficult from customers from all segments to access the delicacies provided by the restaurant. This has limited the customer reach of the restaurant to a large extent. Moreover, as An Italian Restaurant in East London case study reveals, despite having space, the restaurant has still not been able to manage to arrange for a seating capacity of more than 40 people, and this also adds to its weakness.

Opportunities

The Italian Restaurant in East London, as An Italian Restaurant in East London case study reveals, has the opportunity to accommodate more customers by extending the seating capacity. Moreover, the Restaurant has the opportunity to draw the attention of more customers by alleviating the price of its popular food items. Besides, the Restaurant also has the opportunity to pave the way for increasing the number of customers by introducing several important facilities like outdoor seating, free off-street parking, accessibility to wheelchair, etc. Furthermore, through the introduction of vegetarian-friendly food items, the Italian Restaurant in East London can eventually enlarge its scope of drawing in more diversified customer segments quite explicitly.

Threats

An Italian Restaurant in East London case study reveals that the primary threat to the business of the Italian Restaurant in East London is the stiff competition offered by other low-cost restaurants in the concerned area. Larger seating capacity of the competitors should also be considered as a threat to the business of the Italian Restaurant in East London. Moreover, appealing to the taste of a wide range of customers, some specific restaurants in the area offer imported French and Italian wines to the customers, but as the Italian Restaurant in East London does not have a bar; it runs the risk of losing potential customers.

An Italian Restaurant In East London PESTLE Analysis

Political Environment

The stable political environment of the United Kingdom has stabilized the business sectors, and this has added to the benefits of running a restaurant business in East London. Such political stability, as revealed by An Italian Restaurant in East London case study, has helped the Italian Restaurant to run its business effectively without worrying for economic instabilities triggered by political turmoil and dilemmas. The post-BREXIT turmoil has been surpassed and now the UK government has been able to demonstrate its support for long-term financial growth. This has provided ample opportunities to the Italian Restaurant in East London to expand its services to the customers.

Economic Environment

The economic environment should be considered as a great determinant of the success or failure of any business. This holds true for the Italian Restaurant in East London. An Italian Restaurant in East London case study reveals that the economic growth of the UK is quite modest and inflation is under control (Romei & Giles, 2019). This must be considered a favorable condition for any business, and in this respect the Italian Restaurant in East London is no exception. Moreover, the rate of unemployment in the UK is at multi-decade lows, making it easier for the Restaurant to manage its human resource deficits in a timely manner. This ensures effective and efficient customer service on the Restaurant’s part.

Social/Socio-Cultural Environment

The diversified socio-cultural environment of East London has provided opportunities to the Italian Restaurant in East London to implement effective strategies meant for appealing to the senses of foodies belonging to different racial backgrounds. This has enhanced the food menu of the Restaurant to a large extent. Moreover, the introduction of different Italian and Mediterranean food items has made the said items popular among different customers segments, and this is a pointer to the fact that the Italian Restaurant in East London has been able to contribute to the growth of diversified food culture in East London.

Technological Environment

The wide use of e-commerce strategies in the UK has helped the Italian Restaurant in East London in introducing different essential services to the customers like acceptance of different types of credit and debit cards and online seat booking. This has helped in the Restaurant’s business enhancement.

Legal Environment

The prevalence of the Consumer Rights Act 2015 in the sphere of business in the UK has compelled every business, irrespective of size or scale, to remain compliant to the business laws of the land (Souter et al., 2017). As An Italian Restaurant in East London case study has revealed, this is also applicable to the Italian Restaurant in East London. The presence of such Laws has made the Restaurant more efficient in terms of complying with the business laws, and this has paved the way for the Restaurant to sustain its market reputation as a clean business.

Environmental Factors

An Italian Restaurant in East London case study has revealed that the Italian Restaurant renders efforts to minimize its carbon imprints by emerging as an energy efficient Restaurant. This has helped in keeping the environment of East London cleaner and greener.

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References

Romei, V., & Giles, C. (May 22, 2019). UK economy stable despite political turmoil, data show. Financial Times. Retrieved September 3, 2019, from https://www.ft.com/content/bb088be2-7c70-11e9-81d2-f785092ab560

Souter, G., Shand, K., Morrison, L., Nicol, R., & Dean, M. (2017). Doing business in the United Kingdom: overview. Retrieved September 3, 2019, from https://uk.practicallaw.thomsonreuters.com/5-500-5090?transitionType=Default&contextData=(sc.Default)&firstPage=true&bhcp=1

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