Dell Computer Corporation Case Study

GET HELP INSTANTLY

Place Your Question Here

Dell Computer Corporation Case Study

Company Name

Dell Computer Corporation

Type of Industry

Computer Technology

Headquarters

Round Rock Texas, United States

Sales/Revenue

US$90.62 billion

Area Served

Worldwide

Number of Stores

NA

Competition

HP, Lenovo, Apple, Asus

USP

Diversified product and service range

Target Group

Individuals and corporations

Products

Personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals,HDTVs, cameras, printers, MP3 players, and electronics built by other manufacturers

Website

www.dell.com

Dell Computer Corporation Introduction

The US multinational computer technology giant, Dell Computer Corporation, has surpassed the geographical barriers to expand its business on a worldwide basis. The Company that develops, sells, repairs, and supports computers and other related products and services has made its name globally earning market repute in a continuous way. The case study on Dell Computer Corporation is meant for evaluating the business position of the Company in a thorough manner. A SWOT and PESTLE analysis of the Company is essential to strengthen the case study on Dell Computer Corporation and to determine how the Company is operating within a given business environment, adapting to different business challenges. It is in order to appraise the efficacy of the business position of Dell Computer Corporation that the case study on Dell Computer Corporation has become an imperative.

Dell Computer Corporation Swot Analysis

The case study on Dell Computer Corporation has to be started with a Strength, Weakness, Opportunities and Threats (SWOT) analysis of Dell Computer Corporation. This beginning is needed to make certain a logical flow in the case study on Dell Computer Corporation.

Strengths

Dell Computer Corporation’s primary strength is the Company’s brand image. The case study on Dell Computer Corporation reveals that the Company has a great reputation in the global market as this reputation serves as a strength of Dell Computer Corporation. It should also be noted that having a large product portfolio has added to the strength of Dell Computer Corporation in a thorough manner. Through fresh acquisitions the Company has been able to sustain its product portfolio growth and this has sustained its strength as a global market leader. Furthermore, the Company’s thorough focus on innovation has also been considered as its strength. The Company has successfully incorporated customer input into the research and design process in the past and this stakeholder involvement has strengthened the Company’s market reputation in a thorough manner.

Weakness

Lack of differentiation should be considered a weakness of Dell Computer Corporation. Adding to this weakness, the overdependence on Michael Dell’s decision-making has put the Company in more trouble. It should also be noted, as revealed by the case study on Dell Computer Corporation, that high operating expenses of Dell Computer Corporation has enhanced the weakness of the Company in a thorough manner. Higher operating expenses have incurred huge losses for Dell Computer Corporation in the past and this should be considered among the Company’s weaknesses. Moreover, a highly centralized organizational structure should also be considered a weakness of Dell Computer Corporation.

Opportunities

Dell Computer Corporation, as revealed by the case study on Dell Computer Corporation, has the opportunity to differentiate its product by entering new fields of technology. In this respect one must take into account the fact that emerging technologies like AI allow Dell Computer Corporation to invest in new technology segments, expanding its product portfolio and triggering differentiation. Such ventures will add to the strength of the Company in the long-run. Moreover, the rapid growth in the economies of the Asia Pacific also allows Dell Computer Corporation to expand its business in a thorough manner. The emerging markets like India and China provide opportunities to Dell Computer Corporation to venture into new arenas of profit-making.

Threats

The high level of competition in the PC industry should be considered as a threat to the business growth of Dell Computer Corporation. The case study on Dell Computer Corporation reveals that stiff competition from competitors like HP, Lenovo, Apple, etc has compelled Dell Computer Corporation to invest more in research and development (R&D) and such investment has posed threat to the financial condition of the Company. The declining market of the PC also adds to the threats for Dell Computer Corporation.

Dell Computer Corporation Pestel Analysis

To ensure that the completion of the case study on Dell Computer Corporation is done effectively, it becomes essential to conduct a thorough analysis of the political, economic, social, technological, and legal environments in which Dell Computer Corporation operates. Evaluation of the aforesaid factors against the backdrop of some precise environmental factors will provide a deeper insight into Dell Computer Corporation’s global business position.

Political Environment

The political environment, in which a business operates, render thorough impact on the concerned business, and this is a truth in terms of evaluating the business position of Dell Computer Corporation. The case study on Dell Computer Corporation reveals that the deteriorating political relationship between China and the US has the potential to negatively impact on the business of Dell Computer Corporation in a thorough manner. Moreover, it has also been observed that victimization of US businesses by the European Union (EU) can also put the European business of Dell Computer Corporation at stake. Besides, political instability in Europe can also impact negatively on Dell Computer Corporation’s business in Europe.

Economic Environment

The economic environment in the Asia Pacific region should be considered a positive one for the growth and development of Dell Computer Corporation’s business. The emerging markets of China and India offer rapid business growth for Dell Computer Corporation extensively. But, it should also be noted that the declining markets of PC should be considered detrimental to the growth and spread of Dell Computer Corporation’s global business. Dell Computer Corporation’s profit from international sales has dropped considerably, and this indicates the economic turmoil through which Dell Computer Corporation is presently going.

Social/Socio-Cultural Environment

The socio-cultural environment, in which Dell Computer Corporation is operating globally, seems a bit unfavorable for the Company. The growing culture of smartphone has brought about decline in the demand for PCs, and this cultural shift has affected the business of Dell Computer Corporation on a global basis. Moreover, it should also be noted that changing consumer preferences adds to the volatility of the social/socio-cultural environment, putting businesses in dilemmas, and Dell Computer Corporation has failed to remain unaffected in this regard.

Need Full Solution?

Request a FREE quote now!

Ask Now

Technological Environment

The technological environment has been observed to be characterized by growth and advancement and Dell Computer Corporation has been able to capitalize on such growth and advances. In this respect it should be noted that the Company has shown keenness in investing in emerging technologies like AI to expand its business and such venture, as it seems, is going to be profitable for Dell Computer Corporation in the long-run.

Legal Environment

Legal compliance is a must for ensuring business growth and development on a global basis. In this respect, Dell Computer Corporation has suffered from failures in the past. It should be noted that in China, in the past, on several occasions, Dell Computer Corporation did fail to comply with certain laws and this affected its Asia Pacific business. Dell Computer Corporation should strive for remaining legally compliant in the future to avoid any disruption in the business.

Environmental Factors

By investing in corporate social responsibility (CSR) efforts, Dell Computer Corporation has been able to establish itself as a socially responsible corporation that ensures wellbeing of the environment and the stakeholders. Dell Computer Corporation’s efforts to minimize its carbon footprints in this respect deserve special mention (“Corporate Social Responsibility Policy (Framework)”, n.d.).

Conclusion

The case study on Dell Computer Corporation has revealed that the Company has been able to establish its market reputation through investing in social, legal, and environment needs. Both the SWOT and PESTLE analyses suggested the fact that Dell Computer Corporation is continuing to emerge as a leader within its industry, promoting itself as a customer-oriented, environmental-friendly, and energy-efficient business entity.

References

Corporate Social Responsibility (Framework) (n.d.). Retrieved August 13, 2019, from https://i.dell.com/sites/doccontent/corporate/corp-comm/en/Documents/india-csr-policy.pdf

GET 20% OFF On your first Dell Computer Corporation Case Study Order Now

whatsApp
whatsApp