Facebooks Dilemma Information Technology Essay Case Study

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Facebooks Dilemma Information Technology Essay Introduction

SWOT and PESTLE analysis is important for Facebook dilemma information technology as it helps in identifying the competition within the international market. These also help in learning about the recent trends which are going on within the market along within the needs and requirements of the customers. This helps the company is learning the strength which enables them in the expansion of business in the international market and getting the attention of more stakeholders. This also helps in reducing threats in the business which are run by the company in the market. Therefore, this study sheds light on the importance of SWOT and PESTLE analysis. 

Fill the table

Company Name

 Facebook Dilemma Information Technology

Type of industry

 Social media

Headquarters

 United States

Sales/Revenue

 13.2 billion dollars

Area served

 Bangladesh, China, Iran and North Korea

Number of stores

 32

Competition

Google, WhatsApp, Twitter, Snapchat, Instagram, LinkedIn and Pinterest

USP

 Social utility

Target Group

 Demographic market

Products

Messenger, audience network, Portal branded device and NPE team application

Website

 https://www.facebook.com/websitedotcom/

Facebooks Dilemma Information Technology Essay Swot Analysis

Strengths

Weaknesses

  • Skilled employees
  • Non-replicable competition advantage
  • Loyal customer base is 169 million users
  • Small budget for advertisement
  • Negative review of the customers
  • No internet access in few countries
  • Generate revenue only through advertisement

Opportunity

Threats

  • Digital marketing
  • Mobile advertisements
  • Mobile applications
  • Targets demographic market
  • Other rival companies
  • Threats from law-making agencies
  • Lack of users privacy
  • Large number of spam

Facebooks Dilemma Information Technology Essay Analysis

As per the case study of Facebook dilemma information technologies, it has been found out that the company is having skilled employees who are successful in developing all the application which are important for the customers. It has been found out that Facebook is a non-replicable application which cannot be copied by any other company. Due to the lack of replication Facebook is successful in increasing their market share. As per the case study of Facebook, it has also been found out that this company is having around 169 million daily users which are increasing the revenue as well as the market share (dreamgrow.com, 2019).

Facebook is considered as one of the largest social media platforms for people all around the world so the company is successful in getting a large number of loyal customer base. As per the case study of Facebook, it has been found out that this company is spending a small amount on the advertisement campaign which is generally ignored by the customer. Due to a small investment, the advertisements are having a small life in the international market which is resulting in negative review from the customer.

As per the case study of Facebook it has been found out that in some countries like Korea, the people are not having access to the internet (phys.org, 2019). Therefore, due to lack of internet, the owner of Facebook is failing in running its business in that particular country. It has also been found out that large number of revenue is only generated only from the advertisement. As per the case study of Facebook, it has been found out that due to an increase in digital marketing, this company is getting an opportunity to reach more customers and increase its revenue. Due to the digital world, Facebook is successful in launching a mobile advertisement and mobile application which gathers the attention of more customers. It has been found out that Facebook is mostly targeting the attention of the customer on the basis of demography which includes age and gender.

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As per the case study of Facebook, it has been found out that Facebook is facing a major threat in the international due to the presence of many other rival companies such as Google, WhatsApp, Twitter, Snapchat, Instagram, LinkedIn and Pinterest. This company is receiving threat for the law companies as there are many customers who are complaining about the lack of privacy. Due to lack of privacy, the profiles of the customers are getting hacked by some third party.

Facebooks Dilemma Information Technology Essay Pestel Analysis

Political

  • Political actions related to online data
  • Support from the government for globalization
  • Change in government policies

Economic

  • Market share of 24.82 % in the year 2018
  • The inflation rate is 1.6 % in the month of August 13, 2019
  • GDP rate is around 21.3 trillion dollars (tradingeconomics.com, 2019)

Social

  • Change in the trends
  • The economic condition of the country
  • Market communication

Technological

  • PHP used in the front end
  • Erlang for the chat process
  • Java and C++ (royal.pingdom.com, 2019)

Legal

  • General Data Protection Regulation
  • Case filed against Facebook for violating the privacy
  • Cyber-bullying

Environment

  • Small footprint of carbon
  • Use of coal power to generate power
  • Use of renewable resources

Facebooks Dilemma Information Technology Essay Analysis

As per the case study of Facebook dilemma information technology, it has been found out that the government is providing support to this company with an increase in globalization. With the change in the policies of the government, the company is forced to change plans and strategies to reach its target market and customers. Few political actions were taken by the government while running the business with the help of e-commerce websites. As per the case study of Facebook, it has been found out that the market share of America is around 24.82 % in the year 2018 and an inflation rate of 1.6 % on August 13, 2019, which is resulting in economic growth as well as production within the international market (tradingeconomics.com, 2019). As per the case study of Facebook, it has been found out that the changes in the trends are increasing within the country so the company is losing its customers. It has also been found out that due to lack of proper market communication some people are switching brands. It has been found out that Facebook is using technologies such as PHP process for the front end users; they are also using Erlang for the chat process of the customers. Java and C++ are used by Facebook for different language in different services which are provided by this company (royal.pingdom.com, 2019). As per the case study of Facebook, it has been found out that the government is using the General Data Protection Regulation to protect the privacy of the customers. Facebook is facing threat from the legal department of America due to the violation of the privacy of the users. There are some Facebook users who are facing cyber-bullying for some third party which is causing harm to the health of the people. As per the case study of Facebook, it has been found out that this company is using small footprint of carbon, using coal powers to generate electricity as well as using renewable resources. The purposes of using these renewable resources to avoid use the non-renewable resources which are harming nature.

References

dreamgrow.com, (2019). TOP 10 SOCIAL NETWORKING SITES BY MARKET SHARE STATISTICS [2019]. Available at: https://www.dreamgrow.com/top-10-social-networking-sites-market-share-of-visits/ [Accessed on: 30 July 2019]

phys.org, (2019).FACEBOOK SUES SOUTH KOREA DATA ANALYTICS FIRM. Available at: https://phys.org/news/2019-05-facebook-sues-south-korea-analytics.html [Accessed on: 30 July 2019]

royal.pingdom.com, (2019). EXPLORING THE SOFTWARE BEHIND FACEBOOK, THE WORLD’S LARGEST SOCIAL MEDIA SITE. Available at: https://royal.pingdom.com/the-software-behind-facebook/ [Accessed on: 30 July 2019]

tradingeconomics.com, (2019). UNITED STATES GDP. Available at: https://tradingeconomics.com/united-states/gdp [Accessed on: 30 July 2019]

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