Panasonic Marketing Essay Case Study

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Case Study of Panasonic Marketing Essay

Panasonic

 

Type of Industry

Electronics

Headquarters

Kadoma, Osaka, Japan

Sales/Revenue

¥8.002 trillion

Area Served

Worldwide

Number of Stores

NA

Competition

Samsung, LG, Toshiba, Sony

USP

Diversified product line

Target Group

People of all ages

Products

Electronic goods

Website

www.panasonic.com

Panasonic Marketing Essay Case Study Introduction

One of the most renowned Japanese multinational electronics corporations operating successfully worldwide, Panasonic should be considered a Japanese business success story. Headquartered in Kadoma, Osaka, Japan, the Company, since the last few decades, has implemented policies and practices that have helped it to grow and expand substantially. The case study of Panasonic marketing essay is an essential means for understanding the factors that have contributed to the growth and development of Panasonic. In this respect it becomes essential to conduct a thorough SWOT and PESTLE analysis to add to the strength of the case study of Panasonic marketing essay in a thorough manner.

Panasonic Marketing Essay SWOT Analysis

Strengths

The case study of Panasonic marketing essay reveals that the primary strength of Panasonic is their solid market position and reputed brand image. In this respect, the case study of Panasonic marketing essay reveals that despite facing competitions, the Company has succeeded in holding on to its market share on a global basis owing to a strong brand image and strong market position. Moreover, the high quality of the Company’s electronic products has also added to the strengths of Panasonic. The ability of the Company to produce cost-effective and cost-friendly electronic items has also added to the strength of Panasonic, enhancing its global business on a thorough basis. Moreover, it has been observed that the policy of Panasonic to produce cheap but long-lasting electronic goods has also added to its marketing strength quite explicitly. Besides, a wide product line and a wider product range have also strengthened the business of Panasonic on a global basis.

Weaknesses

The primary weakness of Panasonic is the Company’s inability to enhance its business without indulging in producing expensive electronic items. The case study of Panasonic marketing essay has revealed that sometimes the Company is faced with the problem of inefficient management and this inefficient management should be considered as one of the primary weaknesses of Panasonic. The case study of Panasonic marketing essay reveals that an overly-diverse product line has triggered the problem of mismanagement, which, in turn, has resulted in the Company’s weakness.

Opportunities

The case study of Panasonic marketing essay reveals the fact that the Company has the opportunity to bring about efficiency in its management strategies by discarding the production of those items that do not appeal to customer choices any more. Moreover, the Company has the opportunity to expand its business by venturing into new emerging markets. Panasonic has the opportunity to enhance the diversity of its product line in the home appliances category and this can help the Company in reaching out to new customer segments worldwide. Besides, the Company has the opportunity to revise its pricing strategy in order to cater to the needs of poorer regions.

Threats

The electronics industry is characterized by huge competition and this stiff competition can pose serious threats to Panasonic’s business in the long run. The case study of Panasonic marketing essay reveals that the technological advancements achieved by competitors like Samsung, Toshiba, Sony etc, can pose serious threats to the growth and expansion of Panasonic’s global business. If Panasonic fails to keep up with innovative strategies then there is a risk of losing substantial market hold and market share. Moreover, the volatility of the market of electronic goods should also be considered a threat to Panasonic’s overall business. Besides, such volatility means more investment in innovation which means more chances of facing financial losses.

Panasonic Marketing Essay PESTLE Analysis

Political Environment

Political environment plays a crucial role in determining the future of a business in terms of success of failure. This holds true for Panasonic too. In this respect, the case study of Panasonic marketing essay has revealed that, the political stability prevailing in the majority of countries of operation has helped Panasonic to business peacefully with growth objective in mind. It should also be noted that a stable political condition in Japan and a stable form of governance in Japan has also established a strong base on which the Company has been able to conduct its global business.

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Economic Environment

The economic environment plays a decisive role in determining the growth and expansion proposition of a business. This holds true for Panasonic too. In this respect, it must be noted, as revealed by case study of Panasonic marketing essay, the rivalry between Japan and China has impacted the business of Panasonic in Asia where a strong Chinese economy plays a decisive role in determining the scopes of business entrants. But the favorable economic conditions in Asia Pacific in terms of the inclination of the governments to promote trade and commerce can add to the growth opportunities of Panasonic. Also, it should be noted that the looming economic war between China and the United States can impact negatively on Panasonic’s global business.

Social/Socio-Cultural Environment

The declining population of Japan should be considered to be a concern for Panasonic’s business, especially in Japan. Moreover, the ageing population of Japan can also add to the labor shortage problem that can put hindrances in the way of growth and expansion of Panasonic’s business primarily in Japan. But on the other hand that growing population of other Asian countries has paved the way for Panasonic’s business growth and overseas expansion.

Technological Environment

Integration of innovative technologies has been the key to success for Panasonic’s global business. The Company has reaped the benefits of introducing innovative technologies in its production systems and management systems. The benefits incurred by such incorporation of innovative technologies have paved the way for the growth and development of Panasonic’s global business in a thorough and explicit manner. Moreover, high technical expertise has also provided opportunities to Panasonic to enhance and widen its product line and to cater to the needs of its diversified global customer segments.

Legal Environment

Stringent environmental laws implemented by majority of countries of operation have compelled the Company to remain legally compliant in order to safeguard its business operations. Moreover, human rights regulations in different countries of operations have helped Panasonic to develop the management-employee relationship to a large extent.

Environmental Factors

To emerge as a reputed business organization and to enhance its market reputation as a stakeholder-oriented Company, Panasonic has sustained its carbon neutrality and has invested in policies that ensure the integration of sustainable practices in its business operations worldwide.

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