The Waterlander Hotel Commerce Essay Case Study

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The Waterlander Hotel Commerce Case Study

Waterlander Hotel

 

Type of Industry

Hospitality

Headquarters

London, UK

Sales/Revenue

£11,377.3 million 

Area Served

Worldwide

Number of Stores

30

Competition

ABC Hotels

USP

Diversified services  

Target Group

B2B customers

Products

NA

Website

NA

The Waterlander Hotel Commerce Essay Case Study Introduction

Quite often it has been found that lack of service or faulty operational management has contributed to the declination of the market reputation of a hotel. This has been a truth for the Waterlander Hotel that has recently experienced huge criticism for its faulty services that put at stake the business of a renowned company. The Waterlander Hotel Commerce case study is meant for ascertaining the aspects that contributed to the failure of the Hotel in the process of catering to the needs of the clients and customers. A SWOT AND PESLTLE Analysis of the Waterlander Hotel is essential to strengthen the Waterlander Hotel Commerce case study that has been deemed suitable in terms of evaluating the faults that eventually put the reputation of the Waterlander Hotel at stake.

The Waterlander Hotel Commerce Essay SWOT Analysis

Strengths

The Waterlander Hotel Commerce case study reveals that one of the primary strengths of the Waterlander Hotel is its capability of hosting and managing important business meetings and gatherings. It has also been found that the Waterlander Hotel has a massive space to accommodate a good number of business delegates. Moreover, the Waterlander Hotel Commerce case study reveals that the Waterlander Hotel is infused with sufficient staffs to cater to the needs of the guests, the visitors, the business delegates and other stakeholders. A good market reputation has always been a strength of Waterlander Hotel and owing to this reputation the Hotel has been able to draw new and potential customers both from the B2B and B2C sectors in the past. It has also been observed that the presence of advanced communication tools, including state-of-art audio-visual aid, has strengthened the market presence of Waterlander Hotel in a through manner.

Weaknesses

Improper staff handling and poor management of hotel employees have been considered as primary weaknesses of the Waterlander Hotel in particular. The Waterlander Hotel Commerce case study revealed that the Hotel, despite having sufficient number of employees and other staffs, did fail to the cater to the needs of the clients and customers and this was pivotally because the service of the hotel was not according to a specific operational plan. Moreover, lack of proper maintenance of communication technologies also should be considered a weakness of the Waterlander Hotel. Besides, as the Waterlander Hotel Commerce case study has revealed, faulty video projection and shortages of service personnel also added to the weaknesses of the Waterlander Hotel in specific.

Opportunities

The Waterlander Hotel Commerce case study reveals that the Hotel has opportunities to improve on its service performances in a thorough manner. The Waterlander Hotel has the opportunity to address the errors committed by its managers in terms of managing the services provided during business meetings. Moreover, the Hotel has the opportunity to improve its services by properly maintaining the audio-visual aid and other essential communication tools. Besides, the Hotel’s management has the opportunity to restore the market reputation of the Hotel through revamping the service processes and seating arrangements in the dining room.

Threats

One of the primary threats to the business of Waterlander Hotel, as revealed by the Waterlander Hotel Commerce case study, is the threat of stiff competition. The primary competitors of Waterlander Hotel have succeeded in establishing a proper and well-planned service management system that has been an outcome of the implementation of the total quality management (TQM) system implementation. This introduction should be considered a serious threat to the present business condition of Waterlander Hotel. Besides, it has been observed that the seating arrangements of the competitors are far more advanced and accommodative than Waterlander Hotel, and this should be considered a serious threat to Waterlander Hotel.

The Waterlander Hotel Commerce Essay PESTLE Analysis

Political Environment

The country in which Waterlander Hotel operates is characterized by a stable government and stable political conditions. As the Waterlander Hotel Commerce case study has revealed, this stability in political conditions has contributed to the expansion and enhancement of Waterlander Hotel’s business in a thorough manner. Moreover, it has also been observed that the inclination of the government to not to unduly interfere in market affairs without any reason has also provided opportunities to the management of the Waterlander Hotel to enhance their business in an explicit manner. Besides, the existence of a stringent business reporting policy encouraged by the government has helped the Hotel, in the past, to maintain good services to avoid any legal consequences.

Economic Environment

Financial stability and financial boom, both should be considered as a result of a strong economic environment. In this respect, it must be said, as revealed by the Waterlander Hotel Commerce case study, that, by the dint of operating in an economic environment characterized by growth, Waterlander Hotel had been able to accumulate profit over the years. This did strengthen its financial health in a thorough manner. But this steady financial health triggered apathy on the part of the management to address the service errors and operational flaws that were needed to be addressed to draw the attention of present and potential customers.

Social/Socio-Cultural Environment

The social and socio-cultural environment plays a crucial role in deciding the fate of a business. This holds true for Waterlander Hotel. The Hotel operates in a society characterized by diversity. But despite having the knowledge of workplace diversity, the top management of the Hotel did fail to address the different communication needs of its employees who belonged to different cultural background. This lack of diversity management policy and system eventually put the business of the Waterlander Hotel at stake.

Technological Environment

Businesses must strive for incorporating and utilizing advanced technologies to enhance their operations or services. This holds true for Waterlander Hotel. The Hotel was supposed to utilize its communication tools in an effective manner, but it did fail to do so. For instance, as revealed by the Waterlander Hotel Commerce case study, the Hotel’s management failed to understand the need of maintaining its communication tools like audio-visual aid to help its clients to conduct effective business meetings. Such failure on the part of the management of Waterland Hotel paved the way for the declining market reputation of the Waterlander Hotel.

Legal Environment

Presence of stringent legal policies and regulations in order to ensure consumer and business protection has been deemed effective by practitioners and policymakers. Though there had been the existence of regulations for ensuring customer protection, the management of Waterlander Hotel failed to comply with such regulations by undermining the need of catering to the essential needs of the customers. This not only diminished the market reputation of the Hotel, but also did contribute to a huge financial loss on the part of the Waterlander Hotel. Moreover, such ignorant and callous behavior on the part of the Hotel’s management also exposed its non-compliant business policies.

Environmental Factors

The lack of operational and service management protocols prevented the Waterlander Hotel from the process of developing a sound waste management plan. This added to the weakness of the Hotel’s management system and this eventually diminished the Hotel’s market reputation.

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