Vodafone Pestle Analysis

Vodafone Analysis

In context to the political factors affecting the UK telecommunication industry, the case study of Vodafone revealed that Brexit resulted in exempting every UK-based telecommunications company from the European Electronic Communications Code. Findings of Ang (2016) depicted that OFCOM would no longer be required to notify the Telecommunication Commission for the UK telecommunication market. As per the Economic Survey 2018-19, contribution of the telecom industry is likely to 8.2% by 2020 with widespread of 5G. The present scenario of individuals availing fast internet connection is such that 10.8 million have already opted for superfast connection with an average speed of 36.2 mbps. Considering Vodafone case study, Virtual Reality and Augmented Reality technologies are contributing towards better user experience with face filters like Snapchat and Instagram (Ahmadi et al. 2017). Unless an organisation makes use of the radio frequency spectrum or access any private or public land, no license of authorisation would be required for installing electronic communication networks. Otherwise, the company is liable to seek permission and licenses under WTA. Analysis of Vodafone case study has revealed that BT has aimed at reducing carbon emissions, resulting in 80% reduction by 2016 thereby imposing pressure on other telecom companies to do so.

Reference List

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Ang, R., (2016). Vodafone Global Telecommunications: Optimizing Operations. IUP Journal of Operations Management, 15(4), p.46.

Chalaby, J.K., (2018). Outsourcing in the UK television industry: A global value chain analysis. Communication Theory, 29(2), pp.169-190.

Gov.uk. (2019). Accepting returns and giving refunds: the law. Available at: https://www.gov.uk/accepting-returns-and-giving-refunds [Accessed on 3 August 2019]

Kumar, B.R., (2019). Vodafone Acquisition of Mannesmann. In Wealth Creation in the World’s Largest Mergers and Acquisitions (pp. 17-29). Springer, Cham.

Nardotto, M., Valletti, T. and Verboven, F., (2015). Unbundling the incumbent: Evidence from UK broadband. Journal of the European Economic Association, 13(2), pp.330-362.

Shinohara, S., Morikawa, H. and Tsuji, M., (2015). Panel Data Analysis of the Factors of Mobile Broadband Adoption in Selected Countries: Focusing on Smartphones. In Proceedings of Pacific Telecommunications Council.

Vodafone.co.uk. (2019). Our best SIM Only deals, with unlimited options. Available at: https://www.vodafone.co.uk/mobile/best-sim-only-deals?icmp=HeaderLink [Accessed on 3 August 2019]