Waitrose Uk Marketing Essay Case Study

GET HELP INSTANTLY

Place Your Question Here

Case Study of Waitrose UK Marketing Essay

Waitrose

 

Type of Industry

Supermarket chain

Headquarters

Bracknell, Berkshire, United Kingdom

Sales/Revenue

£5,400.4 million

Area Served

United Kingdom

Number of Stores

353

Competition

M&S, ASDA, Supermercato24, TESCO Plc.

USP

Strong brand presence  

Target Group

People of all ages

Products

Diversified products

Website

www.waitrose.com

Waitrose Uk Marketing Essay Case Study Introduction

Waitrose & Partners (Waitrose) the British supermarkets chain has been successful in terms of expanding its business across the United Kingdom. The brand strength of the Company and its innovative marketing strategies has contributed to the eventual growth and development of Waitrose’s business in a thorough and explicit manner. It should be noted that Waitrose has established the United Kingdom’s largest employee-owned retailer, the John Lewis Partnership. The Company has 353 shops across the United Kingdom and the Company has succeeded in becoming the eighth-largest retailer of groceries in the Middle East. The case study of Waitrose UK marketing essay should be conducted to ascertain how the Company has been able to accomplish its business successes. A thorough SWOT and PESTLE analysis is needed to strengthen the case study of Waitrose UK marketing essay.

Waitrose Uk Marketing Essay SWOT Analysis

Strengths

The primary strength of Waitrose, as the case study of Waitrose UK marketing essay reveals, is that, the Company has a royal warrant to supply groceries to Queen Elizabeth and Prince Charles. Moreover, as the case study of Waitrose UK marketing essay reveals, a substantial market share has added to the strength of the Company’s business primarily in the United Kingdom. A powerful marketing strategy and effective marketing campaigns have also added to the strength of Waitrose. It should also be noted that adding to its strength, the brand identity of the Company as an ethical business entity has also strengthened Waitrose’s business. Quite recently, through the process of sponsoring the English cricket team, the Company has paved the way for the enhancement of its global brand image as a successful British supermarkets chain.

Weaknesses

Despite having certain advantages and strengths, there are certain factors that have contributed to the weakness of Waitrose. The case study of Waitrose UK marketing essay reveals that the characteristic stiff competition constituting the structure of the supermarket industry in the United Kingdom should be considered as a factor that, to a large extent, has contributed to the weakness of Waitrose. Moreover, the incapability of the Company, as revealed by the case study of Waitrose UK marketing essay, in terms of utilizing the social media platforms effectively has also contributed to the weakness of Waitrose UK marketing. Also, it has been observed that the lack of social media policies also has limited the scopes of the Company to reach out to newer customer segments in remotely located markets within the United Kingdom.

Opportunities

The case study of Waitrose UK marketing essay reveals that the Company has opportunities to enhance its market reputation by engaging in community development programs. There is opportunity for Waitrose, as revealed by the case study of Waitrose UK marketing essay, to invest in community development campaigns and to thereby appeal to the emotions and rationality of potential customers who are more environment and social development conscious. Such strategies can provide opportunities to the Company to generate good word of mouth publicity across the United Kingdom. Besides, Waitrose has the opportunity to penetrate into new markets and target newer customer segments.

Threats

One of the primary threats to Waitrose is its incapability of utilizing technological advancements. It should also be noted that such incapability will make it problematic for the Company to gain the competitive advantage, and this will also pose a serious threat to the Company’s business growth and development. Moreover, as the case study of Waitrose UK marketing essay has revealed, the Company is faced with the risk of losing in the competition with emerging ecommerce websites that have gradually gained the attention of a majority of UK customers.

Waitrose Uk Marketing Essay PESTLE Analysis

Political Environment

Political environment of a country plays a decisive role in determining the future of a business operating in that particular country. This holds true to the business of Waitrose. In this respect, the case study of Waitrose UK marketing essay reveals that the political stability gained by the UK government over the course of time provides opportunity to the Company to expand its business across the United Kingdom. But it should be noted that in the Post-BREXIT period, in which the relationship between the European Union (EU) and the UK has deteriorated from the economic and political perspectives, the chances for Waitrose to expand its business to other European countries have diminished.

Need Full Solution?

Request a FREE quote now!

Ask Now

Economic Environment

The economic environment plays a crucial role in determining the quality of a business. This holds true for Waitrose too. In this respect, the case study of Waitrose UK marketing essay reveals that the dilemmatic economic condition of UK in the post-BREXIT period can contribute to the business limitations of Waitrose. Also, the alleviating rate of the power of UK currency can also add to the problems of Waitrose in the long-run. Moreover, it has been observed that the economic instability of UK has resulted in a financial crisis that has put Waitrose in monetary problems. This problem has triggered the risk of employee mismanagement in Waitrose.

Social/Socio-Cultural Environment

Social and cultural factors often contribute to either the rise or fall of a business. In this respect, it has to be noted that Waitrose has accumulated an ill-reputation of being racist in its marketing approaches. This has lessened the chances of the Company to appeal to the emotions of non-white customers in the United Kingdom. This, in turn, has limited the business growth of the Company in a thorough manner. Also, the aversion of Waitrose towards establishing promotional strategies that promotes social equitability also has confined the growth prospects of Waitrose.

Technological Environment

Businesses must utilize technological advancements in a thorough manner in order to expand and grow. The advancements in communication technologies and the advancements ushered in the field of Internet have contributed to the rise of those businesses that have embraced integration of technology in their operations. But the apathy of Waitrose towards integrating technology in its business processes has eventually limited the scopes of the Company to grow and expand into newer markets in Europe.

Legal Environment

Stringent employment laws in the UK have, in the past, put the business of Waitrose in trouble. In the past, the Company has often failed to comply with the employment laws and other regulations related to employee-employer relationship. Waitrose has to overcome this problem and emerge as a law abiding and law compliant Company in the long-run. But it should be noted that Waitrose has gradually rectified its past mistakes and has emerged as a legally complaint Company that does not pay less than the minimum wage and that does have an effective labor contracts, maintaining a strong relationship between Waitrose and its employees. Furthermore, it has been observed that by paying the employees well in terms of overtime, the Company has gradually improved its image as Company concerned with employee well-being.

Environmental Factors

The Company has strived for emerging as an environment friendly Company through the implementation of carbon neutral strategies and by indulging in an energy efficient business process. This has enhanced the business of the Company as a whole.

GET 20% OFF On your first Waitrose Uk Marketing Essay Case Study Order Now

whatsApp
whatsApp