Webster Family Case Study

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Webster Family Introduction

The company chosen for this study is Webster Limited, hence, a SWOT analysis and PESTLE analysis is conducted on the company. Furthermore, the SWOT analysis assists the company is assessing and identifying their strengths along with their weaknesses. Moreover, the SWOT analysis identifies the opportunity for the company in order to increase their business performance in the specific sector. However, PESTLE analysis analyses the external environment of the company such as political, technological and economic. Furthermore, the SWOT and PESTLE analysis assists the company in assessing the internal as well as external environment of the company.

Detail of Webster Limited

Company Name

Webster Ltd.

Type of industry

Agriculture

Headquarters

Leeton, New South Wales

Sales/Revenue

153.7 million dollars

Area served

New South Wales, Queensland, Tasmania and South Australia

Number of stores

9

Competition

Wellwood, Omega Walnuts and many more

USP

To provide quality products at a reasonable price

Target Group

Health conscious individuals

Products

Agriculture, Livestock and Walnuts

Website

http://www.websterltd.com.au/

Table 1: Detail of Webster Limited

(Source: As per the case study of Webster Limited)

Webster Family Swot Analysis

Strength

  • Skilled workforce
  • Focuses on customer satisfaction
  • Variety of products
  • Providing food with higher quality

Weaknesses

  • Limited customer base
  • Lack of growth
  • Lack of appropriate technology
  • Seasonal products

Opportunity

  • Entering new markets
  • Investment in technologies
  • Lower inflation rate

Threats

  • Increased chances of damaging the products
  • Increased competitors
  • Inefficient pricing strategy

Table 2: Swot Analysis

(Source: Created by Author)

Webster Family Analysis

Webster Ltd is considered as one of the oldest business which was founded by Alexander Webster in 1831. Therefore, the company is renowned and well established in various states and territories. According to the words of Jahn (2018), a skilled workforce provides the company with essential skills and manpower in order to make the organisation grow. Therefore, the company, Webster Ltd., focussed on providing their employees with appropriate training in order to enhance their skills. As per the case study of Webster Limited, it has been observed that the company focuses on providing the customer with quality products in order to increase their satisfaction level. Furthermore, the company deals in various products ranging from agriculture to horticulture to livestock. However, as per the case study of Webster Limited, it has been observed that the company was not able to grow due to lack of appropriate management and business strategy. Furthermore, most of the products of Webster Ltd. are seasonal due to which they have to deal in various products such as cotton, walnuts and many others. Limited technological advancement also hindered the growth of the company due to which the company was limited to a few states and territories.

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The company also has a limited customer base; however, the customers are loyal to the company due to their high quality foods and other products. Therefore, it can be inferred that the company needs to focus on developing innovative products by entering new markets. Moreover, as per the case study of Webster Limited, it has been observed that the company enjoys a lower inflation rate due to which the customer tends to buy more products. Additionally, the company has the opportunity to invest in new technologies in order to increase the efficiency of the labours. This in turn would result in an increased productivity of goods. The company also has the opportunity to enter new markets in order to increase their financial performance. Furthermore, as per the case study of Webster Limited, it has been observed that the products manufactured by the company are perishable in nature which can be considered as one of the biggest threats of the company. Additionally, the company faces threats from several companies such as Wellwood, Omega Walnuts and many more. Furthermore, the inefficient pricing strategy of the company affects the overall financial performance of the company.

Webster Family Pestel Analysis

Political

  • The industry of agriculture is politically stable in Australia
  • Limited corruption in agriculture industry

Economic

  • Australia has a lower inflation rate of 1.6% (Rba.gov.au, 2019)
  • Stability of currency

Social

  • The unemployment rate of Australia has increased to 5.2% (Theguardian.com, 2019)
  • The literacy rate of Australia is considered to be amongst the top 25 countries with respect to a total of 50 countries (Theguardian.com, 2017)

Technological

  • Australia is investing in adopting new technologies in order to increase the efficiency of the country
  • Technology impacts almost every industry along with increasing the efficiency of the process

Legal

  • The companies operating in Australia has to abide by Anti-trust law, Discrimination law, employment law and other such laws
  • These laws prevent unfair mode of conducting business

Environmental

  • The company operating in also needs to abide by the environment pollution regulation
  • The company also needs to adopt green approach in order to minimise the damage to the environment

Table 3: Pestel Analysis

(Source: Created by Author)

Webster Family Analysis

The political stability of Australia assists the company, Webster Limited to conduct its business in an efficient manner without any hindrance from any political parties. Furthermore, Australia ranks amongst the top 15 countries with respect to the rate of corruption in 180 countries (Transparency.org, 2018). Moreover, as per the case study of Webster Limited, it has been observed that the lower inflation rate of the country assists the company in increasing the financial performance of the company. Additionally, the stability of the currency rate also assists the company in operating at a global stage without much hindrance. However, in order to operate at a global scale the company needs to develop strategies and plant to enter the foreign markets. The lower unemployment rate also assists the company in increasing their business due to an increase in the number of employed people. Moreover, the country is investing in newer technologies which would increase the efficiency of the business process. Additionally, as per the case study of Webster Limited, it has been observed that the company’s lack of technological advancement hindered their growth of business. Therefore, it can be inferred that the technological advancement will increase the effectiveness of the company.

There are various laws and legislation which needs to be followed by the company in order to conduct their business in a fair manner. Moreover, as per the case study of Webster Limited, it has been observed that the company abides by the regulations such as Discrimination law and employment law. Furthermore, the continuous degradation of the environment affects the climate of the country. Additionally, as per the case study of Webster Limited, it has been observed that the company abides by the environment pollution regulation in order to conduct their business in an eco-friendly manner.

Reference List

Jahn, V., (2018). The importance of owner-managed SMEs and regional apprenticeship activity: evidence from the German Mittelstand. Empirical Research in Vocational Education and Training, 10(1), pp. 1-10.

Rba.gov.au, (2019), Measures of Consumer Price Inflation, Available at: https://www.rba.gov.au/inflation/measures-cpi.html, [Accessed on: 4th August 2019]

Theguardian.com, (2017), Australia’s year 4 literacy rate rises from 27th to 21st in study of 50 countries, Available at: https://www.theguardian.com/australia-news/2017/dec/05/australias-year-4-literacy-rate-rises-from-27th-to-21st-in-study-of-45-countries, [Accessed on: 4th August 2019]

Theguardian.com, (2019), Australia's unemployment rate rises to 5.2%, adding pressure to interest rates, Available at: https://www.theguardian.com/business/2019/may/16/australias-unemployment-rate-rises-to-52-adding-pressure-to-interest-rates, [Accessed on: 4th August 2019]

Transparency.org, (2018), Australia, Available at: https://www.transparency.org/country/AUS, [Accessed on: 4th August 2019]

Webster-limited.squarespace.com, (2018), WEBSTER, Available at: http://webster-limited.squarespace.com/s/2018-Annual-Report.pdf, [Accessed on: 4th August]

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