The company also has a limited customer base; however, the customers are loyal to the company due to their high quality foods and other products. Therefore, it can be inferred that the company needs to focus on developing innovative products by entering new markets. Moreover, as per the case study of Webster Limited, it has been observed that the company enjoys a lower inflation rate due to which the customer tends to buy more products. Additionally, the company has the opportunity to invest in new technologies in order to increase the efficiency of the labours. This in turn would result in an increased productivity of goods. The company also has the opportunity to enter new markets in order to increase their financial performance. Furthermore, as per the case study of Webster Limited, it has been observed that the products manufactured by the company are perishable in nature which can be considered as one of the biggest threats of the company. Additionally, the company faces threats from several companies such as Wellwood, Omega Walnuts and many more. Furthermore, the inefficient pricing strategy of the company affects the overall financial performance of the company.

Webster Family Pestel Analysis

Table 3: Pestel Analysis

(Source: Created by Author)

Webster Family Analysis

The political stability of Australia assists the company, Webster Limited to conduct its business in an efficient manner without any hindrance from any political parties. Furthermore, Australia ranks amongst the top 15 countries with respect to the rate of corruption in 180 countries (Transparency.org, 2018). Moreover, as per the case study of Webster Limited, it has been observed that the lower inflation rate of the country assists the company in increasing the financial performance of the company. Additionally, the stability of the currency rate also assists the company in operating at a global stage without much hindrance. However, in order to operate at a global scale the company needs to develop strategies and plant to enter the foreign markets. The lower unemployment rate also assists the company in increasing their business due to an increase in the number of employed people. Moreover, the country is investing in newer technologies which would increase the efficiency of the business process. Additionally, as per the case study of Webster Limited, it has been observed that the company’s lack of technological advancement hindered their growth of business. Therefore, it can be inferred that the technological advancement will increase the effectiveness of the company.

There are various laws and legislation which needs to be followed by the company in order to conduct their business in a fair manner. Moreover, as per the case study of Webster Limited, it has been observed that the company abides by the regulations such as Discrimination law and employment law. Furthermore, the continuous degradation of the environment affects the climate of the country. Additionally, as per the case study of Webster Limited, it has been observed that the company abides by the environment pollution regulation in order to conduct their business in an eco-friendly manner.

Reference List

Jahn, V., (2018). The importance of owner-managed SMEs and regional apprenticeship activity: evidence from the German Mittelstand. Empirical Research in Vocational Education and Training, 10(1), pp. 1-10.

Rba.gov.au, (2019), Measures of Consumer Price Inflation, Available at: https://www.rba.gov.au/inflation/measures-cpi.html, [Accessed on: 4^th August 2019]

Theguardian.com, (2017), Australia’s year 4 literacy rate rises from 27th to 21st in study of 50 countries, Available at: https://www.theguardian.com/australia-news/2017/dec/05/australias-year-4-literacy-rate-rises-from-27th-to-21st-in-study-of-45-countries, [Accessed on: 4^th August 2019]

Theguardian.com, (2019), Australia's unemployment rate rises to 5.2%, adding pressure to interest rates, Available at: https://www.theguardian.com/business/2019/may/16/australias-unemployment-rate-rises-to-52-adding-pressure-to-interest-rates, [Accessed on: 4^th August 2019]

Transparency.org, (2018), Australia, Available at: https://www.transparency.org/country/AUS, [Accessed on: 4^th August 2019]

Webster-limited.squarespace.com, (2018), WEBSTER, Available at: http://webster-limited.squarespace.com/s/2018-Annual-Report.pdf, [Accessed on: 4^th August]